PGD in Digital Marketing

📘 PGD in Digital Marketing (6 Months) 📍 Duration: 6 Months (24 Weeks | 3–4 Hours per Week)

Format: Hybrid (Offline + Online + Recorded)

🔹 Month 1 – Foundations of Digital Marketing Introduction to Digital Marketing (DM) Key concepts: SEO, Content Marketing, Social Media, Email Marketing Case studies on successful digital campaigns Software intro: Google Analytics basics for tracking

🔹 Month 2 – Content Creation & SEO Content strategy and creation best practices SEO fundamentals: On-page, Off-page, Keyword research Audience targeting and persona development Real-world simulation: Developing a content calendar

🔹 Month 3 – Social Media & Paid Advertising Social media platforms and management PPC advertising: Google Ads, Facebook Ads Ad copywriting and A/B testing Practical: Hands-on with social media scheduling tools / Ads dashboard

🔹 Month 4 – Email & Influencer Marketing Email marketing principles and automation Influencer partnerships and collaboration Campaign planning and ROI measurement Guest lecture from a digital marketing agency expert

🔹 Month 5 – Digital Analytics & Tools Data-driven marketing decisions CRM & marketing automation basics Role of AI, Chatbots & Personalization in digital marketing Workshop: Google Data Studio for campaign reporting

🔹 Month 6 – Strategic DM & Capstone Project Strategic digital planning & omnichannel trends Risk management in digital campaigns (e.g., compliance, privacy) Sustainability & ethical marketing Capstone Project: Students design and pitch a full digital marketing strategy for a real business (with presentation & evaluation)

📝 Assessment & Certification Weekly assignments + quizzes Mid-term exam (after Month 3) Final Capstone Project (Month 6) Certificate: Post Graduate Diploma in Digital Marketing (ASET Bangladesh)